SPExpress
“I hired Karina to work with me on refining our marketing efforts and help the company formulate a branding strategy. She helped me develop and implement a marketing plan that would encompass print advertising, direct mail and email marketing, SEO and web site improvement. Under Karina’s careful guidance, we refined our brand with a more consistent, professional appearance. In a very short time, with our combined marketing efforts, we began to experience an increase in brand awareness, better quality web leads and growth in our overall inquiries.

Karina has a unique ability to integrate her talents in a way that fits your needs, and her warm personality enables her to manage and work with strong, demanding personalities. Karina’s follow-through and execution, while maintaining the integrity of our marketing plan, was superb.”

Sonja Streich
Business Development Director, Apperson
Former Director of Marketing, SPExpress

Cornelius Consultants
“As a 3 year old start-up struggling to achieve a positive cash flow position I finally realized that my engineering background was not helping the sales and marketing efforts needed to increase awareness of my company. I needed a marketing professional but did not have the monetary resources to employ one full-time. This is where Karina Ward of KW Marketing Consultants came in. After nailing down a strategic direction for me she hired and collaborated with a graphic designer to create my logo, web site, collateral pieces and a print ad which have proven to be effective in gaining recognition and new business for my company.”

Michael Cornelius, President
Cornelius Consultants
www.corneliusconsultants.com

Shea Homes
“Karina is a quick study and is able to submerge herself into our team in order to extract what is unique and important and then execute what is effective.”

Teri Shusterman, former VP of Marketing
Shea Homes
www.sheahomes.com

Superior Planning
“After 25 successful years in the wealth management industry, it was time to sharpen our company’s message and update our web site but we did not have the time to take that project on internally.
With Karina’s help, we were able to redefine our strengths and pinpoint our message so that it was easier to speak to our customers both in person and in our marketing materials.”

James Thomas, President
Superior Planning
www.superplan.com

Urban Housing Partners, Inc.
“I hired Karina to manage my marketing efforts and direct our ad agency until I could find a full-time marketing director. Karina’s involvement streamlined the communication process between my staff, my clients and the agency. She redirected the agency to write more cohesive messaging, she made sure that what the agency said they would deliver got delivered, launches happened when they were supposed to, etc. I utilized Karina’s expertise in (real estate) marketing on an as-needed basis with no training or ramp-up time. When I found a suitable full-time candidate for the position, I hired that person and we made a seamless transition.”

Sherm Harmer, President
Urban Housing Partners, Inc.
www.urbanhousingpartners.com