Create Your Own Marketing Budget

Here are some approximate costs to set up a basic marketing program.  To create a budget, just click on the items you’d like to produce and the calculator will give you a total.  If you already have a budget set aside, this will help you determine if it will be sufficient.

Materials and Creative Services Approx
Cost1		 Approx Hours
to Complete2		 Time in
Weeks3
LOGO/CORPORATE IDENTITY
(Design/production: Logo applied to business card/letterhead/envelope. Printing not included.)		 3,000 40 1
 
BROCHURE
(Design/copywriting/production: 4-page 8.5 X 11", 4 stock photos, conversion to PDF. Printing not included.)		 2,250 30 0.75
 
COLLATERAL PACKAGE
(Design/production: Presentation folder w/pocket, trifold brochure, one-page datasheet. Printing not included.)		 1,500 20 0.5
 
BASIC WEBSITE PACKAGE
(Design/content/programming: 6 pages, 6 stock photos. Additional pages extra.)		 4,500 60 1.5
 
INTERNET MARKETING PACKAGE
(SEO, SEM, social media. Monthly maintenance and reporting for one year)		  10,500 140 3.5
 
EMAIL CAMPAIGN
(Design/content/set-up and send: 6 HTML emails, 6 stock photos. Cost of email program/membership not included.)		 1,500 20 0.5
 
DIRECT MAIL PACKAGE
(Design/content/production: 6 direct mail postcards or letters, 6 stock photos. Printing and mailing costs not included.)		 1,500 20 0.5
 
PRESS RELEASE
(Writing only. Placement services not included.)		 600 8 0.2
 
PRINT AD
(Design/copywriting/production: Full-page ad. Media costs not included.)
 
SUBTOTAL 0 0 0
1 Based on $75 average hourly rate for creative services of graphic designer, copywriter
2 Costs will vary depending on complexity of design
3 If worked on consecutively
 
KW Marketing Consultants Approx
Cost4		    
  Hours/weeks to manage what you checked above (NOTE: 2 hours of management time planned per every hour of outsourced time) 0 0 0
 
TOTAL 0  
4 Based on industry standard hourly rate of $100 for project management, client meetings, etc.
 
WILL YOU SAVE MONEY BY OUTSOURCING? Next
 
WILL YOU SAVE MONEY BY OUTSOURCING?
 
Cost for You to Manage Your Own Marketing Program
How many hours per week can you devote to managing your marketing efforts?  
  x  
Cost per hour (your approx hourly wage)  
What you have time to invest in dollars and hours 0  
 
  HOURS WEEKS
Hours/weeks to manage what you need done (NOTE: For every hour of outsourced work you need, plan to spend at least 2 hours managing it) 0 0
  x  
Cost per hour (your approx hourly wage) 0  
What it would cost you to manage your own marketing 0
 
Hire KW Marketing Consultants to Manage your Marketing for You HOURS WEEKS
Hours/weeks to manage what you need done 0 0
  x  
KW Marketing Consultants hourly rate
TOTAL 0
 
YOUR SAVINGS TO OUTSOURCE YOUR MARKETING MANAGEMENT
IN DOLLARS  52,200
IN TIME (weeks) 17
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