It is ideal to have someone with many years of experience
in your industry to handle your marketing but it isn’t always
necessary. What you need is someone who understands the
fundamental rules of marketing, how to design and implement
a strategy and how to assemble a team to get it done right.

When companies hire an ad agency to do their marketing,
the agency doesn’t always specialize in that client’s industry.
Ad agencies specialize in helping their clients speak effectively
to their target market and bring a creative flare to their
marketing campaign.

As an account executive and art director in the ad agency world for many years, I have the experience of working with clients
in many industries where I learned about their business, applied the basic rules of marketing and helped them increase
awareness of their product or service.

• Marketing for real estate developer
resulted in over $223 million in new home
sales.

• Launched marketing campaign for
software company’s enterprise division
that secured qualified leads and allowed
sales team to meet sales goals.

• Established advertising agency in
San Diego that grew to over $3 million
in billings in second year.

• Managed Fortune 500 accounts for Boston
ad agency and created award-winning
marketing materials that increased clients’
business as well as brought in new business
for the ad agency.